Influence
Robert Cialdini
Summary
Really wish I took more notes on this book, because it’s a favourite of mine, especially if you’re in sales (and who isn’t really?). Gives you some great tips on how to sell better using people’s behaviour with interesting real world examples
Rating: 5/5
Notes
Authority figures, nicely dressed suit makes people follow you
Ask yourself is someone is a true expert in the situation
Opportunities seem more valuable when they are limited
Time pressure forces people into making quick decisions
Newly experienced scarcity is more valuable than consistent scarcity (Adele)
Parents who are more consistent in disciplining their kids are less likely to get a reaction vs. if they sometimes allow their kids to do something
If in competition for a resource, we tend to act impulsively and pay more (or act emotionally rather than logically)
Employ reciprocation (give something away) and people will always want to give back
Consistency: making a decision and sticking with it
Social proofing: let people know that others are interested
Liking: people who feel similar to us and that do something makes us more likely to do it
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Buy the book here
Free E-book download here
Make Something Wonderful
Steve Jobs
Summary
The life of Steve Jobs in his own words
Rating: 5/5
Notes
Make something wonderful and put it out there
‘You appear, have a chance to blaze in the sky, then you disappear’
When you’re a stranger in a place, you notice thing you don’t otherwise (Jobs after India trip)
Whenever you start with nothing, always shoot for the moon. You have nothing to lose.
You never achieve what you want without falling on your face a few times
Never be afraid to fail. You never achieve what you want without falling flat on your face a few times
We are never taught to listen to our intuitions, to develop and nurture them. But if you do pay attention to these subtle insights, you can make them come true
Creativity equals connecting previously unrelated experiences and insights others don’t see
Believe that some of what you follow with your heart will come back and make your life richer. And it will. And you will gain even firmer trust on your instincts and intuitions
Make your avocation your vocation. Make what you love your work.
The journey is the reward. The reward isn’t in the pot of gold at the end of the rainbow, it’s in crossing the rainbow
To find A+ talent, if experienced, look at their track record and results
The world we know is a human creation and we can push it forward
The people who are crazy enough to think they can change the world are the ones who do (read whole ad ‘here’s to the crazy ones)
We are what we repeatedly do. Excellence then is not an act but a habit - Aristotle
Hire people better than you are
You can’t plan to meet the people who will change your life
It’s impossible to connect the dots looking forward, but they make sense looking backwards so you have to trust the dots will somehow connect in your future
Everything around you that you call life was made up by people no smarter than you
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Buy the book here
Free E-book download here
