Content creation is tough:

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Content creation is tough.

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It’s hard staying consistent.

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It’s hard maintaining a persona.

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It’s hard being an influencer.

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It’s hard coming up with new pranks, skits and ideas for years.

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Consistency is hard.

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But you have to let go out of the outcome.

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You have to do it for the work.

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You have to make them because you love that job.

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You need to be doing it even if someone wasn’t paying you.

That’s what writing feels like to me.

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Whether or not people listen to me is not up to me.

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I can market and sell this as far and wide as possible, but whether people choose to listen is not in my control.

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If I make money off of this, great.

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If I don’t, great. I’m still going to do this.

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What I figured out is you have to build timeless content.

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Build things that outlast you.

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Talk about ideas, concepts and stories that are not about the news of the day.

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Yes, those will get you the clicks.

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Those will drive traffic.

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Those will get advertisers to come on board sooner.

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But you’re always chasing the next thing.

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When you develop the mindset of building regardless of the outcome, you let go.

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You let history be the judge.

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People will laugh.

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People will criticize.

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Don’t mind it.

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As you get bigger, the noise will get louder.

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The criticism more vicious.

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They’ll want to cancel you.

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They’ll want to take everything away from you.

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They’ll threaten you with your career.

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So make yourself anti-fragile.

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Build multiple streams.

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Earn outside of your main job.

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Branch out.

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If you can become a good investor and earn money while you sleep, you’re not as attached.

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Sure brands can disappear, but no one can control your ability to create.

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People will judge you and compare you to your old self.

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But you can’t control that.

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You can’t control anyone’s opinion of you.

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You don’t control their feelings.

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People that criticize are those sitting on the sidelines looking for their 2 seconds in the sun.

Forget about them. 

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Show up for yourself.

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Learn about the world.

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Pay attention to the world around you rather than the one on your screen.

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There are teachers everywhere.

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It’s where ideas come from.

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Out of experiencing the real world.

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Learning about life before you were born and connecting it to your own experience.

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Build the world you want to see.

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See it in your head.

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Then go do it no matter the criticism.

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My journey has just begun and regardless of how much shit I take along the way, no one can control my effort in producing posts that provide value to people.

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So what content creation is tough?

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I’ve never backed down from tough.

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