The next media revolution:

The next media revolution: the legacy media vs. individuals.

Now that everyone has social media on their phone, individual influencers have more power than legacy media brands.

The media is losing its power because of views.

Influencers are getting more views than news outlets on social media. 

Some people are going to their favourite influencers for their news.

They don’t trust the legacy media stations as much and are going to the people they watch on Youtube, TikTok or Instagram.

This is why independent voices are winning and the media is losing its grip on the conversation.

It used to control the information flow.

Now anyone can be a creator, for good and bad.

This has brought about a ton of disinformation that has ruined lives. 

Look at the anti-vaxxers in the US not getting the Covid vaccine, and seeing rising case counts and hospitalizations.

But it’s also created voices like Joe Rogan, Breaking Points and Ben Shapiro who have their own following of people who go to them for the news.

Young people don’t pay attention to the regular news anymore because there’s just too much content.

Instant access to this much information through Twitter and social media is keeping us constantly inundated with content that we don’t know what to trust.

But if we go back to the same person, we begin to take on their lives and hear about the world through their perspective, rather than watching the news.

I remember a time in my life where every single day the news was on at 5:30. It still happens in my parents house today, even though they have access to all the news at a moment’s notice.

They know more about the Hollywood celeb drama than what’s going on in their own backyard. 

The instantaneousness of social media.

So this shifts power away from the institutions and into the individuals

Individuals have more power now than ever.

More people listen to Joe Rogan than the New York Times.

People now want independent voices who are not going to lean one side.

Joe Rogan seems like a rational good person that appeals to both sides of the aisle. People want to listen to his view of politics more than anyone on CNN or Fox News.

The independent voices are winning, and it’s only just begun.

The ability for individuals to create a media empire is starting. Joe Rogan is doing it, which is why you’re seeing Spotify want to own the space.

They bought Call Her Daddy, a podcast specifically geared at young women, for $60M.

The social media companies know this.

Twitter is shifting its business model specifically towards creators.

Instagram is, Tiktok is, Youtube already is.

These social media companies know the power of individual influencers.

People’s distrust of the news and media is only growing on both sides of the political spectrum, so people are turning to trustworthy people that they like. 

Joe Rogan is an entertainer, but he’s also an interesting person with a lot of really cool life experiences. A comedian who calls UFC fights, goes on tour with Dave Chappelle and loves talking about UFOs is an interesting character.

Now that podcasts are going international, more people are listening to him from around the world.

That’s the thing that the legacy media don’t have access to, because they’re in a single country.

You now have access to the world’s ears.

The next great leaders will be creators.

They’ll be YouTubers or podcasters or vloggers.

They’ll be the ones uniting people around the world through their voice.

Because to discover the next great leader, more people need to hear them.

The Internet gives anyone that ability.

So the legacy media is fading away, and they’re not happy about it.

They don’t want to lose their power over the people.

They’re the 20th century.

The 21st century media kings are the social media emperors.

Zuck and Jack.

Two titans who’s companies control the world's information flows.

I’d venture to say Facebook is the most influential political platform in the world.

The amount our parents still use Facebook is staggering.

In some countries, that’s all they use.

Imagine having that much access to people’s brains at any moment.

Think about how many people in the world have the Facebook app or Instagram app on their phone.

It’s billions.

That’s ultimate access to people’s brains that no one else has.

It’s why we’re seeing the big media push and political push to reign in power.

Because the world’s leaders are starting to realize their power.

When they shut Trump down permanently, the world’s leaders woke up and realized they could silence anyone.

The shift in media power is going to be fascinating in the next few decades.

The legacy media is dying and independent creators are winning.

The next media revolution is upon us.