The endless loop:

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The endless loop.

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Mobile apps.

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One to the next.

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From Instagram to Tik Tok to Facebook to Twitter to Hinge to Bumble to Candy Crush to pick your favourite app.

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Constantly moving from one to the other.

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How did we get so trapped?

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How did we get so addicted?

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How did we get so caught up in bullshit?

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Billions of dollars in venture capital money, the smartest engineers and brilliant psychologists designed these apps to addict your attention.

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That’s the game these days.

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Attention.

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Always has been, always will be.

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Those who control the most attention do the best.

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Those who can’t, fall off.

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TikTok is owning the battle, especially among young people.

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Hundreds of millions of people around the world.

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All endlessly scrolling.

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Passing time.

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Enjoying themselves.

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But also missing reality.

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Missing the moment.

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Missing what’s in front of them.

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Taking themselves out of the moment and into the digital world.

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A world that is so enticing.

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So interesting.

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So exciting.

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But is it?

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Is it more important than the present?

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More important than what’s in front of you?

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More important than your family?

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Than your friends?

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For most, it is.

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It is everything.

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All consuming.

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I hate it.

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I hate how we’re so caught up in it.

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So influenced by it.

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So separated by it.

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So polarized by it.

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All our algorithms are different.

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So we’re all living in different worlds.

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It feels like my world is the only world.

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But it’s not.

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There are so many others.

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You can’t see that on your phone.

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You need to live.

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You need to experience.

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You need to get outside of your bubble.

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Go try something new.

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Go fail.

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Go look like an idiot in something.

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Stop being scared.

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Failure is how you succeed.

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It’s an investment in yourself.

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Investing your time in yourself instead of your phone is the greatest investment you’ll ever make.

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Ever.

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But you need to make the time.

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You need to prioritize it.

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You need to prioritize your own learning and self-development.

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It’s not easy.

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But boy is it worth it.

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Once you start, keep going.

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Consistently.

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A little bit.

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Every day.

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The phone will still be there.

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It’ll still consume you.

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But now you have purpose.

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Now you have direction.

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Now you have something that is important to no one else other than you.

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So run with it.

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See where it takes you.

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See how far you can go.

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That’s one way to get out of the endless loop.

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