On Brand
Aliza Licht
Summary
A book on how to build your personal brand, something that's more important than ever
Rating: 4/5
Notes
Your personal brand allows you to capture opportunities you haven’t heard of yet
If change doesn’t hurt a little, it’s not change
Never give away the trademark to your name
Focus on what you want to be known for
Assess what brand assets you already have and how they can be expanded
It’s better to start and learn as you go than waste time chasing perfect
Build a bridge between your past and future
Tell people what you want them to know
Create a personal website and share what you do
Don’t give away everything on your site. Have them contact you
Make your own venn diagram looking through different areas of your life
Consistency and repetition are the secrets to being known for something
Poeple don’t know you, you have to tell them and do the work
No one has time to think about you so you need to share your story
Strategically share your wins; don’t down play them
Publicly support and amplify other people’s wins along with your own
Own your wins, don’t diminish what you’ve done
Check our Carey Brown bio on LinkedIn for inspiration
Review your bios across social channels frequently
Update your email signature across platforms
Don’t bring your whole self to work
‘Show me your friends and I’ll tell you who you are’
Your reputation is built on your past and never leaves you
Tell a great story when public speaking
Rule of 3Cs for public speaking: captivate, be concise and connect
Everything in public is an exhibition - you never know who’s watching
Everything you do on social media reflects on your employer and can get you fired
Your silent actions on social media speaks volumes
Think about LinkedIn, TikTok and Insta for videos/reels
Give each content bucket a signature look to allow people to have familiarity with it
Use hashtags on platforms, they do work
People expect leaders to be leaders all of the time
Reporters are not your friends; it’s always about the story
For beginners, try to do an interview by email
Don’t let the fear of public opinion scare you out of making a big change
Develop a signature look and establish your visual identity
Think about glasses and a white shirt
80% of jobs get filled through personal connections. If that doesn’t explain how important networking is, I don’t know what will
When introducing yourself, don’t conflate your identity with your company
Always do your homework before connecting with anyone
Thank people who make cold intros for you
To beat self doubt, ask ‘why not me?’
Give access to rooms to others. Don’t be a gatekeeper
You must do the work to position yourself and share who you are w/ intention
***
Buy the book here
Free E-book download here
Make Something Wonderful
Steve Jobs
Summary
The life of Steve Jobs in his own words
Rating: 5/5
Notes
Make something wonderful and put it out there
‘You appear, have a chance to blaze in the sky, then you disappear’
When you’re a stranger in a place, you notice thing you don’t otherwise (Jobs after India trip)
Whenever you start with nothing, always shoot for the moon. You have nothing to lose.
You never achieve what you want without falling on your face a few times
Never be afraid to fail. You never achieve what you want without falling flat on your face a few times
We are never taught to listen to our intuitions, to develop and nurture them. But if you do pay attention to these subtle insights, you can make them come true
Creativity equals connecting previously unrelated experiences and insights others don’t see
Believe that some of what you follow with your heart will come back and make your life richer. And it will. And you will gain even firmer trust on your instincts and intuitions
Make your avocation your vocation. Make what you love your work.
The journey is the reward. The reward isn’t in the pot of gold at the end of the rainbow, it’s in crossing the rainbow
To find A+ talent, if experienced, look at their track record and results
The world we know is a human creation and we can push it forward
The people who are crazy enough to think they can change the world are the ones who do (read whole ad ‘here’s to the crazy ones)
We are what we repeatedly do. Excellence then is not an act but a habit - Aristotle
Hire people better than you are
You can’t plan to meet the people who will change your life
It’s impossible to connect the dots looking forward, but they make sense looking backwards so you have to trust the dots will somehow connect in your future
Everything around you that you call life was made up by people no smarter than you
***
Buy the book here
Free E-book download here
